Why you need to make email newsletters part of your digital marketing strategy

With so many different ways to communicate your company’s message to your audience, it’s easy to forget about one of the original digital communication channels: email.

There are over four billion active email accounts, and there 205 billion emails sent across the world each day. These statistics show that there is a huge opportunity to find new customers, create awareness around your brand, and engage.

Email is actually known to acquire customers more effectively than Facebook and Twitter, so implementing email marketing into your digital strategy is a no brainer.

What exactly is an email newsletter?

An email newsletter is used to inform your audience about current company news, industry news, the latest information about your products/services and tips and advice you have to offer your audience.

Email newsletters can come in any form, design, and layout. An email marketing tool such as Mail Chimp will allow you to create a personalised layout that is in line with your company branding.

Some businesses may opt to send their newsletters out weekly, or monthly, and usually each article that is listed on the newsletter will only show a small snippet of information. This will ultimately entice the reader to click the link to view the full content, and this will drive more traffic to your site.

Sometimes you may opt to change the ‘newsletter’ style and simply send a marketing e-shot promoting a new product or event. However, it’s important not to inundate your audience with sales promotions as this could put them off, and could cause them to unsubscribe from your mailing list.

The 4 reasons why you need to implement email marketing into your digital strategy:

  • Email connects you to your customers

An email newsletter gives your business the opportunity to showcase your brand’s personality, helping distinguish from your competitors. The more you send out relevant and interesting content, the more your audience is likely to trust you, and they will start to feel loyal towards your brand.

  • It offers you a way to send tailored messages to new and existing customers

Being able to personalise marketing messages is so important. It is a great way to attract new customers and impress existing ones. Tailored messages show your audience that you are paying attention to their likes and dislikes.

  • Email marketing can drive traffic to your website

Email marketing is a great way to directly invite your audience to view the content on your website. Make sure to use an obvious call to action so your audience knows where to go.

  • They can drive sales

Email marketing is a great way to show off the benefits of your product or service. Doing this could potentially lead your consumer to a point of sale.

If you are interested in implementing email marketing into your digital strategy, but you’re not sure where to begin, then enlist in the skills and services of a good digital marketing agency

At Vizulate, we can manage the entire email marketing process from writing and designing the content to delivery and analysis.

For more information on how we could help you, contact us here.