What is a blog and why your business needs one

Even if you don’t know what a blog is, it’s very likely you’ve read one at some point in your life, without even realising it’s a blog.

For example, you may have stumbled across a blog when searching for the “best brownie recipe”.

And guess what, if you’re reading this now, you’re reading a blog!

If your business doesn’t have a blog, then you should be asking yourself ‘why?’. After all, blogs have been rated the fifth most trusted source of accurate online information.

Blogs are a great way of developing an online presence and can attract more leads to your site.

What exactly is a blog?

A blog can be its own website or a page on a website, it is a source for any kind of information you wish. For example, at Vizulate we write content based around digital marketing as we are a digital marketing agency. The content will answer questions, go through facts, or they will be opinion pieces.

What is a blog used for?

There are numerous reasons to use a blog:

  • To help your business rank well in the search engine result pages – This is a great, effective and long term solution to climbing the search engine rankings.
  • To share information about a certain topic – If you share blog content regularly, and it’s relevant and well-written, then slowly but surely you will be viewed as somewhat of an ‘expert’ in your industry.
  • To attract visitors to your site – If someone spots your blog post about a new product you’ve just launched and they take an interest, then you’re attracting new visitors to your site and ultimately new leads.
  • Create conversation with your audience – When your blog post is published, a great way to start a conversation with your audience is to share it on your social media platforms. If it’s a topic your followers are interested in, they are likely to share, like and comment.

If you are interested in starting a blog but you are strapped for time and feel you need help, then getting a digital marketing agency to help you could be worthwhile.

At Vizulate, we would work with you to create a steady stream of regular and relevant content that keeps your business in the forefront of your customers’ minds.

For more information on how we could help you, contact us here.

Reference – https://blog.hubspot.com/marketing/what-is-a-blog