Website Shortlisted For Digital Entrepreneur Awards

An innovative new website designed and developed by Vizulate Digital on behalf of our client JB Springs, has been shortlisted in the ‘Web Development Project of the Year’ category in the 2019 Digital Entrepreneur Awards.

JB Springs 48 is the brand new ecommerce website for Skipton-based spring manufacturer John Binns & Son Springs.

The website has been nearly two years in development and has gradually evolved during that time to now offer, what we believe, is the slickest, most comprehensive online custom spring buying experience in the world.

The website allows the user to create and order over 200 million product (spring) variations based on their inputs. At each stage of the specification and design process a dynamically created diagram will show the user’s spring.

The site provides this exact same functionality and smooth user experience on desktops, tablets and mobiles – replicating this experience without diluting it on mobile devices was a particularly significant challenge, but was ultimately overcome.

Of course, none of this would have been possible without the innovators of the project – JB Springs, and their experienced spring engineers’ ability to teach us some of the complex mathematics of spring design in a way we’d understand.

Their idea for the site came about as a result of other spring manufacturers yet to embrace digital, and in particular the e-commerce opportunity.

Currently, most spring manufacturers provide an online, or even printed, catalogue of springs that are pre-manufactured and constantly kept in stock – which can be ordered online or over the phone. The biggest differences is these are ‘stock’ springs, not custom springs made to the user’s exact requirements.

The site is not only aimed at people that buy from spring catalogues currently, and probably understand spring terminology – such as engineers and designers, but also the people that don’t, and may need some guidance.

For this reason, the site offers tool tips and over 20 specifically created video animations to educate and guide the user through every possible aspect of specifying a spring during the online specification process.

Speaking about being shortlisted, Vizulate Digital, director Scott Brant said:

“To have one of our projects shortlisted in the Web Development of the Year category is a fantastic achievement for the agency and is the culmination of almost two years of work creating a website for JB Springs that is a game-changer within the spring manufacturing sector.

“The site build was fairly complex, spending time working alongside the JB Springs team to implement a lot of maths into the back-end design to ensure the correct springs are presented based on variations in tension and load-bearing requirements as well as a host of other variables that are required to specify a spring.

“Sourcing and buying springs via a catalogue is outdated in today’s ecommerce society, and JB Springs turned to us to help them become the first spring manufacturer to offer engineers and designers the ease of sourcing the exact spring they need using an intelligent, online platform.”

On Vizulate’s involvement in the complex project, JB Springs Managing Director Alex Driver said: “We enlisted the help of Vizulate after a ‘beauty parade’ of four different providers. Vizulate were the agency that showed by far the most all round best package that included both technical and marketing ability.

“We have a really good working relationship with Vizulate, and without their determination, imagination and technical expertise our new ecommerce offering would not have been the totally unique and innovate solution that it is, that’s for sure. In fact, I firmly believe that without them it may never have come to fruition.”

The Digital Entrepreneur Awards website states the awards celebrate “high-profile websites and leaders driving online commerce and the silent heroes who develop systems that change the online landscape and shape our digital future”.

Judges for the awards include Jacqueline de Rojas CBE, President of techUK and chair of the Digital Leaders board, Susie Ma, Founder & CEO of Tropic Skincare and Heather Waters, Enterprise Manager at NatWest.

Winners will be announced at a black-tie dinner in November at the Principle Hotel in Manchester city centre.

The shortlisted website can be visited at