Digital marketing is always changing, and new trends are always emerging, so it’s important to keep up with what’s going on so you’re always on top of your game.
Here are some of the best ways to keep on top of what’s trending:
Subscribe to the most useful email newsletters
The websites that produce great digital marketing news and information often have the option for users to sign up to an email newsletter on a regular basis. This newsletter will have collated all of their best, most recent articles for you to enjoy. This basically gives you access to all that is considered interesting, essential, or useful, in one place, and accessible at your own convenience.
Network in a productive way
Networking is all about forming genuine relationships with contacts, making the time to communicate, and regularly attending networking breakfasts/lunches, and other events where professionals from various industries meet to create contacts and gather insider knowledge. Many of these events also host guest speakers and experts in various fields – find out which ones have a digital marketing expert speaking and get yourself along.
Use Google Alerts
It’s quite surprising how many people don’t know about this tool! It works by adding words or phrases that you want to be notified about when new instances of the term appear in Google’s search engine results. You can decide if you get this data daily, weekly or monthly. Maybe start with ‘2019 digital marketing strategies’.
Join groups and forums
Facebook groups are a great way of finding out relevant information or asking for advice and tips. Groups like this will be based on particular topics and will have like-minded people as members, they are a great way to get valuable insight from experienced digital marketing specialists.
Always keep your eye for what’s new on digital marketing on social media or on the news!
Search using hashtags
Social media platforms like Twitter and Instagram allow users to search and follow hashtags. For example, if you want to find out more about current news on digital marketing, simply type into the search bar ‘#digitalmarketing’. This will then show any tweets or posts related to that particular topic.
Follow the experts
On social media, particularly LinkedIn, make sure to follow the marketing experts, and their businesses, and anyone else who is a specialist in this field.
For articles on digital marketing topics, visit Vizulate Digital’s blog or sign up to our newsletter.