A new website has gone live for a large day nursery group, which was the first phase in a new digital marketing strategy for the businesses.
Vizulate was appointed to devise and implement a complete digital marketing strategy for Bradford-based Children’s Place Day Nurseries to increase occupancy levels in the group’s 14 nurseries across West Yorkshire.
As well as redesigning the nursery group’s website to include mobile optimisation, updated photography and user-friendly content we have launched a bespoke social media advertising campaign.
After some initial research, we found that the majority of the original website’s users were browsing on mobile devices, and the current site was not mobile-friendly. Before launching a social media advertising campaign where the majority of the audience would also be smartphone users, we needed to ensure the website was optimised for these users.
The new website now provides a seamless online experience that works across every device, browser and screen size. This will mean whether you are on a laptop, computer, tablet or mobile, you will be able to navigate and browse the website with ease.
Discussing the launch of the new website and digital marketing campaign, Vizulate director Scott Brant said:
“I am confident the new strategy will make a significant impact in a relatively short space of time while refining the company’s messaging and making their marketing investment work harder.”
Let us know what you think of the new Children’s Place website over on Twitter!