Four ways to optimise your content for voice search

Voice is increasingly becoming a popular way for consumers to search for information and interact with brands.

Nearly anyone with a smartphone can ask their phone a question through either Siri, Google Assistant or Cortana. As well as this, voice search has expanded into even more homes with Google Home, Amazon Echo, and Apple’s HomePod.

Because of this increase in voice search popularity, brands need to make sure they position themselves to be present in those moments when consumers want to turn to their voice assistants.

Below are four tips for optimising your content for voice in 2019 and beyond:

  1. Answer customer’s questions with featured snippets

Featured snippets hold the number one position at the top of a search engine result page. A featured snippet is simply a snippet of information from a web page that Google has decided best answers the users query.

Usually, a featured snippet will come in the form of a bullet point list, a short paragraph of text, or a table of information.

For a brand, you will need to understand the questions that your customers will ask, so that voice assistants and search engines will return your answers.

There are a number of ways you can optimise your copy to get to possibly get to the number one spot:

Identify and answer relevant questions – Do research on what the most popular question is surrounding your keyword in your copy.

Be concise – Don’t make your answer long-winded if it doesn’t need to be. Keep it concise.

Write conversationally – It’s important to keep in mind that voice search queries are naturally more conversational than written queries. Therefore, you should ensure the content you create has a conversational tone.

Answer the question early – Advice from Google suggests that the best way to become number one at the top of a search engine is to answer the question early in your copy.

  1. Update your local SEO

It’s important to keep your local SEO listing up to date, and this includes the information you’ll have included in your Google My Business directory listing.

All information needs to be accurate, comprehensive and up-to-date if your business is going to be visible in local searches.

  1. Improve your page speed on mobile

When thinking about optimising your website for voice, it’s important to consider mobile SEO. Speed is a paramount factor in mobile SEO. If you don’t have a speedy website, then Google will penalise your website and therefore this means you’re less likely to show up at the top of search engines when someone uses voice search.

Ensuring your site loads quickly will provide a much smoother experience from voice query site visit, and benefit your ranking and visibility in mobile search.

  1. Prepare for new voice ads

There is speculation that there will soon be paid media opportunities for voice in the future. This means that brands will have the opportunity to create a “brand voice”, where your brand will have a recognisable voice heard on voice assistant devices.

If you need help with any of the above, it may be worthwhile getting in touch with a digital marketing agency.

At Vizulate, we work with SMEs looking to grow their business. We provide a wide range of marketing solutions from strategy through to execution and firmly believe digital represents the single biggest opportunity for businesses to target new customers, generate leads, and engage with existing customers.

So, if you need help optimising your website for voice search, contact us here.

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