Emoji Marketing & Why You Need To Be Doing It

At Vizulate, we love using emojis in our captions on social media. They add a splash of colour and personality to any caption. They can sometimes convey certain messages better than words can!

Emojis can even be used in emails and blog posts, and they have the ability to increase your click-through rates, open rates and general engagement levels.

What is an emoji?

Emojis are small icons and images. They are used in text messages, on websites and as part of other digital communication. Emoji’s are commonly known as Icons that help convey emotions. They can take form of the well-known yellow smileys or common objects such as food, transport and animals.

Why use emojis?

Emojis can boost engagement. Tweets with emojis saw 25% more engagement, and Facebook posts with emojis saw a result of 57% more likes, 33% more comments, and 33% more shares.

Also, more than 55% of businesses saw an increase in email opens when some of the subject lines included emojis.

Emojis give your brand personality

Brands are more than just the products or services they sell, and consumers buy into a brands personality and unique character.

When brands have a unique personality, consumers can often connect with them on a more meaningful level, which can encourage loyalty to the brand.

Using emojis in your marketing and communication gives your brand personality and identity, and it helps humanise your brand.

Emojis on social media

Emojis can be used to intentionally drive engagement, click-throughs, and conversions. The best way that this can be done is by encouraging your audience to use them.

Here are a few ways you can encourage your audience to use emojis:

  • Tell your audience to comment with a thumbs up or down if they agree or disagree.
  • Ask your audience to describe how they feel about something in particular using only emojis.

On social media, this will help your post be seen by more people. The more engagement a post has, the more likely it is to be seen by a bigger audience.

If you need help with your social media strategy, then getting a digital marketing agency to help you may be worthwhile.

At Vizulate, we work with you to create a steady stream of regular and relevant content that keeps your business in the forefront of your customers’ minds.

For more information on how we could help you, contact us here.

Reference – https://blog.hubspot.com/marketing/emojis