Custom Website & Social Strategy For New Bouldering Centre

Last week we launched a custom built e-commerce website for FREEKLIME, Huddersfield’s new dedicated bouldering centre.

With a completely bespoke designed and developed purchasing experience that included the integration of subscription options, electronically signed waiver documents, and a custom ePOS till interface integration, this project went way beyond ‘a website’.

Vizulate was also appointed to deliver a digital marketing campaign to create awareness in the run up to the opening of the centre, grow the mailing list, and promote the opening of the centre and their monthly membership packages.

Using an organic social media strategy and a targeted social media ad campaign, consisting mainly of Instagram and Facebook, the results have been outstanding with over 2,500 followers gained on social media and a mailing list of over 1,000 subscribers established.

Speaking about the project Vizulate Director Scott Brant said: “The founders of the business came to us having done their research on their competitors and knew exactly what they wanted and, just as importantly, what they didn’t want. This gave us a very specific brief to work to.

“I think it’s one of the best websites we’ve designed and developed to date in terms of the user experience and customer journey, both of which translate to mobile devices exceptionally well.

“The engagement on the social campaigns has been enormous. But what is also pleasing is that though the marketing has undoubtedly driven interest and footfall, the feedback from customers who have experienced the centre itself has been exceptionally positive, which is testament to the team at FREEKLIME who have worked tirelessly to open a fantastic facility on schedule and then have enough in the tank to ensure their customers have an unforgettable time.”

For more information about FREEKLIME, to book a session, or simply check out the website, visit