Client launches ‘Springtelligence’ for The Year of Engineering

With the help of Vizulate Digital, JB Springs, a 120 year old spring maker in North Yorkshire has this month rolled out its ‘Springtelligence’ programme; a newly developed series of learning experiences to engage and inspire the next generation of spring engineers as well as providing them with knowledge and skills in the areas of spring engineering and manufacturing.

2018 The Year of Engineering campaign is a joint initiative between the government and industry to give thousands of young people inspiring experiences of engineering, as part of a year-long campaign to tackle the engineering skills gap and widen the pool of young people who join the profession.

Though engineering is one of the most productive sectors in the UK economy, there is shortage of qualified engineering graduates, and a lack of diversity in the profession – the engineering workforce is 94% white and 91% male.

Commenting on these problems, that he is all too familiar with, JB Springs Managing Director Alex Driver said:

“As a company we struggle to find people with knowledge in spring engineering and even less with knowledge of spring manufacturing, which is one of the biggest challenges we face in growing our business.

“The specialist field of spring engineering touches all areas of mechanical engineering. Many of the advancements in the fields of automotive, aerospace, agriculture, medical, and white goods manufacturing simply would not have been possible without springs, and yet our schools, colleges and universities allocate very little time to the subject of spring engineering.

“Out of our desire to overcome this challenge we developed Springtelligence.”

SpringtelligenceAs JB Springs’ marketing agency, Vizulate’s involvement in the project included the development of a logo for the programme, the creation of a dedicated Springtelligence section on the company’s website, PR, and a series of promotional and instructional videos that will be published online.

JB Springs’ engineers have already visited several junior and infant schools in Skipton to test their Springtelligence programme. They have also been helping students from Giggleswick Secondary School by producing components for their A Level projects, and have arranged visits to their purpose-built factory for a number of other schools including Skipton Girls’ High School and Ermysted’s Grammar School.

The family run business also plan to use the educational tools and resources, which also include lesson plans and experiments, to train their own staff in an interactive setting, as well as publishing some of the material online for anyone who wants to expand their knowledge of spring engineering.

Alex Driver concluded: “The future of manufacturing is dependent on the development of the next generation of engineers. Once we have captured and engaged the next generation we must then create environments of continuous learning that excite the imagination and drive improvements in productivity.

“We strongly believe the key to unlocking the next 120 years of manufacturing excellence is to leverage the expertise we have gained over the past 120 years.”

For more information on Springtelligence visit