How to rank at the top of Google’s search engine result page using keyword research

It is understandably very frustrating when you see your website ranking on the 10th page of Google, where searches are never likely to visit.

No matter what you do, Google never seems to like your website… so what are you doing wrong?

This blog post will talk through keyword research and how to improve your Google rankings and get the traffic you deserve.


The first step in getting your website closer to the top of search engine result pages is keyword research.

Keyword research is a search engine optimisation strategy, and it is used to find and research search terms that people enter into search engines while looking for a similar service, product or subject to the type you are trying to target. .

Keyword research will help you answer questions such as:

  • What are people searching for?
  • How many people are searching for it?
  • In what format do they want that information?

It’s important to have the goal of ranking for what your audience genuinely wants. Focusing on your audience and using keyword data to hone those insights will make for a more successful campaign.

What terms are people searching for?

You may have a way of describing your product or service, but it’s necessary to put yourself in your audience’s shoes and think how they would search for the product or service you provide. This is a crucial first step in the keyword research process.

Discovering the keywords you want to rank for

It’s likely you will already have some keywords in mind, these will be things such as your products, services and other topics your website consists of. These words are a good starting point. Take these keywords and enter them into a keyword research tool, doing this will enable you to discover average monthly search volume and similar keywords.

Once you have done this you will start to discover common questions and topics for your content.

During this process you may notice that search volume for particular keywords varies greatly. Of course you want to target terms that your audience is searching for, however, sometimes it may benefit you more targeting terms with lower search volume because they’re far less competitive but can still lead to traffic and conversions.

Search volume

The higher the search volume for a given keyword or phrase, the more work is typically required to achieve higher rankings.

Usually, the higher the search volume, the greater the competition will be. However, if you go too low, you will risk not drawing any searches back to your site, so you will be back at square one.

When keyword search terms are highly specific and have lower competition, this is called long-tail keywords. For example, an individual may search for “shoes” which would be a normal, very broad, keyword, or an individual may search for “the best running shoes for women in blue”, which is a long tail keyword.

If you’re still struggling to get your head around keyword research, and you still don’t know where to start, getting a digital marketing agency to help you could be worthwhile.

At Vizulate, we employ best practice Search Engine Optimisation (SEO) methods in every new site we build to ensure your website ranks as high as possible for your key search terms on the major search engines such as Google, Yahoo and Bing. It doesn’t happen overnight, and often requires ongoing work, but to date all our clients’ have seen an increase in their search engine rankings.

For more information on how we could help, contact us here.

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